Technology comes in waves. Every so often some new piece of technology comes along that touches the lives of almost everyone. This last time this happened was in the 1920s when Henry Ford began mass production of the automobile. Now it's happened again with the advent of the Internet. Just like the car, the Internet radically alters the range of possibilities open to all of us. In a few short years it will be second nature to most people, just like the car became towards the end of the 1920s into the early 1930s.
So just how can your community organization's fundraising strategies benefit from the Internet? The main aspects I am going to deal with are relationship building on the internet and online fundraising using secure payments. You can turn your community organization website into an online fundraising site that makes money on auto-pilot.
Before we examine the subject of your website I think it's important to cover the basics of email. Have a look at the email page to learn how to use it as a fundraising tool.
It is vital that every community organization has a presence on the web in the form of a website. If you don't have a website right now then the community web site page will help you get started on the road to internet fundraising.
Once you have a basic website up and running then have a look at the merchandising page to discover how you can sell products online. These are typically someone else's products but they could also be your own. Your own products will often be much more profitable.
A big part of internet fundraising is the ability to take payments online. The internet payments page will show you how easy it is to do this. Most techies would have you believe that this is some sort of rocket science. The truth is that services such as PayPal make it very easy for you. I'll show you how to get up and running.
Ok, so I know I said earlier that community organizations don't often rely on donations as a fundraising source. However it is possible to bag the odd donation, especially as part of your online fundraising strategy, and especially from ex-pats. After all it's not fair that they can't support your community organization just because they are geographically challenged! The internet payments page will show you how to accept online dinations.
One advanced internet fundraising technique you may want to have a look at is what I call web business.
That means a small online business whose profits go to your community organization. It isn't as hard as you might think and I'm pretty sure that there will be people in your community, only too willing to give it a shot. That includes people who have no interest in your community organization at all!
Discover how persuasive fundraising can help you boost your internet fundraising by building strong bonds with your local community.